Thursday, November 09, 2006

On beating horses into a lumpy paste

I was halfway through this week's column before I realized I was drifting into a dead horse territory. And not just any dead horse, either. We're talking about a dead horse that I've beaten, over the years, into a lumpy, unrecognizeable paste.

Of course, by then, it was too late to turn back.

The idea started out well enough -- wanting to write about the absurdity of Britney Spears' divorce actually making significant headlines on the same day that the American midterm elections were taking place. But after a few paragraphs, I realized that the ultimate moral was the same moral I've said so many times that even *I'm* getting bored of it. And that is:

Media, stop feeding us crap and calling it news; and

Audience, stop demanding crap from your news agencies.

I salvaged the column about the only way I could, by acknowledging my awareness of the beaten, broken, dead horse. Even so, it's weeks like this, when I cover the same ground I've covered so bloody many times, that I wonder why I still bother writing this stupid thing every single week. Clearly I don't have a whole lot of anything interesting to say.

Given that my alternate column idea -- writing about Microsoft's announcement that they'll be delivering television and movie content over their Xbox Live service, directly competing with Apple's announced but unreleased iTV service -- was dumped because it felt like I would be, you guessed it, beating a dead horse, makes this feeling even worse.

I need to get out more often, or visit different web sites, a book or a newspaper or something. I need to expand my brain. I need to expand my horizons. I need to either get some damn variety in my column, or just retire the stupid thing and be done with it.


elise_on_life said...

You need to do something crazy. Like have a cheese party or something. Freaky.

Todd said...

You. Are. Brilliant.

I think I'll do that. In fact, it's such a fantastic idea, I think I'll do it tonight. Hm, won't have enough to time to plan anything. I hope a bunch of people just randomly show up at my house with cheese and liquor. Because that'd be amazing.